Our name ends with a typical Indian suffix: ji.
Of course, this is no coincidence but has a deeper meaning.
Attaching a “ji“ at the end of a name is a way of showing respect in India and is used with parents, elders, teachers and
major figures such as Gandhi.
Respect is also the foundation for danaji. Respect for our customers, their situation, challenges and accomplishments.
Therefore we seek to understand precisely where you come from and where you want to go to. Only after that can we offer
Respect equally for another culture which is so different from our own and where people view things “differently” but
not „wrongly“, where things are done “differently” but not “wrongly”.
We want to build an understanding of this culture; in combining existing differences with the creation of common ground,
we might enable even more than what you had planned.